Besser For You

Besser For You

Are You Grounded? Probably Not

Maybe the only thing missing was the right pair of shoes.

Rachel Besser's avatar
Rachel Besser
Dec 12, 2025
∙ Paid

I’ve been thinking about what it means to be grounded, but not in the post-yoga, deep-exhale sense. Grounded as in electrically synced to the earth.

In 2017, my talented friend Ola Sobieki and I approached Nike with an idea: The Grounded One—a mashup of a grounding shoe and an Air Force 1. The concept was, groundbreaking!

We envisioned a sole lined with …

User's avatar

Continue reading this post for free, courtesy of Rachel Besser.

Or purchase a paid subscription.
© 2026 Rachel Besser · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture